Türkiye: The aftermarket adopts the European model

In 2023, new car sales recorded a remarkable 57% growth, reaching 1.2 million units. Meanwhile, used vehicle sales rose by 8.4%, with 51% of these vehicles being over 10 years old, according to a recent study by Frost & Sullivan for the Turkish Automotive Aftermarket Association. Electric vehicles also gained traction, with 66,000 units sold, accounting for a 5.4% market share. The domestic brand Togg led the segment, followed by BTD and Tesla. Overall, the vehicle parc grew by 4% between 2022 and 2023, reaching 19 million units, comprising 53% passenger vehicles, 16% utility vehicles and pick-ups, and 3.3% heavy goods vehicles. The parc is expected to hit 21 million units by 2025. The average age of vehicles is 14 years old, with 79% of vehicles over 5 years. This ageing parc creates ideal conditions for a robust aftermarket sector, currently valued at $6.5 billion in parts sales, including $1.6 billion for tyres. The market is projected to grow to nearly $8 billion by 2028. This thriving sector is supported by 1,510 manufacturer-branded workshops, 1,480 franchise workshops, and 12,000 independent garages. Aligning with Western consumer preferences, Turkish automotive maintenance providers have adopted European business models and expanded internationally. Leading the network is Bosch Car Service, with 380 workshops, followed by Euromaster (157) and Eurorepar Car Service (162). The top-ranking local Turkish garage network, according to Frost & Sullivan, is Otopratik, introduced by Brisa, Turkey’s leading tyre manufacturer, with 115 workshops.

On the distribution front, the network is dominated by small local distributors supported by large logistics groups, which began partnering with ITGs a decade ago to strengthen their foothold, particularly in the premium market—the cornerstone of the Turkish parc.
The top three logistics groups leading the sector are Dinamik, with 18 logistics centres and a member of Nexus International; Basbug Oto, with 12 centres and affiliated with Temot; and Martas, which operates 11 centres and is part of ATR. It is worth noting that these logistics providers supply both IAM parts and OE components, the latter accounting for nearly 35% of their business.