AMERIGO GROUP : Deployment of the BtoB platform E-Reliable

Jean-Marc Pierret
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“I believe in the specific cultures of companies and markets.” This strongly-stated belief of Olivier Van Ruymbeke, president of Amerigo Group, is naturally not alien to the official launch of E-Reliable, its web platform dedicated to the international trade of LV, LCV and HDV spare parts.

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Having been initiated in 2019, it went live at Amerigo International’s recent international convention in Dubai. “With Dubai hosting its World Expo this year, we are now deploying a digital tool that can be used worldwide by all market players”, announced Olivier van Ruymbeke. To create the first global catalogue of parts and services dedicated to European cars, light commercial vehicles and heavy goods vehicles, the group mobilised the talents of eight developers and sought contributions from Amerigo International’s distributor members and suppliers over a period of two years.

1,500,000 parts references

The result of this unprecedented cross-referencing of multiple databases and the expectations of each market is indeed as good as its promise. The electronic catalogue covers 188 car brands for more than 46,000 models. 1,500,000 parts references – including, of course, those in the generic AF Automotor brand – allowing for more than 3 million cross-references between vehicles and parts. And this, all over the world: native in eight languages and ideograms (including Russian, Chinese and Korean), with the support of a multilingual hotline, its content is accessible to all. “It is a truly international Golda”, emphasises O. van Ruymbeke, in reference to the information exchange platform dedicated to the French spare parts market. Upstream, in addition to placing orders with Amerigo International’s 35 equipment suppliers and AF’s own ranges, E-Reliable also follows up on invoicing and surpluses. Soon, the platform will integrate the monitoring of transit and customs clearance.

From OEM to repair shop

Downstream, the platform already enables the more than sixty member importers to sell these parts to their distributor or retailer customers and to service their repair shop contacts. Garages are not left out. VIN identifiers and, at the beginning of 2022, the connection to diagnostics tools, will allow workshops to connect to E-Reliable. Essential technical information will soon be added in the form of local subscriptions managed by importers and distributors. “E-Reliable is a totally new digital tool for the entire automotive aftermarket chain”, confirms O. van Ruymbeke. Comprehensive, adapted to each market: E-Reliable has a bright international career ahead!

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Jean-Marc Pierret
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